These are some advantages we can name:
Increases the visibility of the clinic. Thanks to the fact that marketing improves positioning, your dental clinic will gain a lot of visibility on the net.
- Low cost to implement.
- Saving. Digital marketing encompasses strategies that can be very economical considering other forms of offline advertising.
- Good return on the investment.
- Easy to measure
- Easy to modify and adjust.
- Easy to schedule
- Easy to share
- Global or local
- Precise targeting
- Improves branding. The implementation of good digital marketing strategies has a direct impact on the brand of your clinic (in branding). Each of the strategies used will help you get the user to remember your clinic.
- Greater engagement
- Room for improvement
- Easy to create engagement
- With more traffic to your website, search engines can recommend your services.
- Works with any service or product.
Disadvantages of digital marketing
Some of the downsides and challenges of digital marketing you should be aware of include:
- Skills and training – You will need to ensure that your staff has the right knowledge and expertise to carry out digital marketing with success. Tools, platforms, and trends change rapidly and it’s vital that you keep up-to-date.
- Time consuming – tasks such as optimizing online advertising campaigns and creating marketing content can take up a lot of time. It’s important to measure your results to ensure a return-on-investment.
- High competition – while you can reach a global audience with digital marketing, you are also up against the global competition. It can be a challenge to stand out against competitors and to grab attention among the many messages aimed at consumers online.
- Complaints and feedback – any negative feedback or criticism of your brand is can be visible to your audience through social media and review websites. Carrying out effective customer service online can be challenging. Negative comments or failure to respond effectively can damage your brand reputation.
- Security and privacy issues – there are a number of legal considerations around collecting and using customer data for digital marketing purposes. Take care to comply with the rules regarding privacy and data protection.