Lead Magnet is a term that we hear more and more in the marketing sector every day. Maybe you still don’t know what it is, although surely you have met him on more than one occasion. In marketing we constantly come across terms that can sometimes be confusing, especially for those readers who are not specialists in the sector. From Bloo Media we want to talk to you about this term, tell you what it is, what the types are and do a review of how to use Lead Magnet to attract thousands of subscribers.
What is a Lead Magnet
Lead Magnet are those free content offered by companies or brands in exchange for obtaining personal data (name, telephone, email, etc.) of a user. This type of content is key in any Inbound Marketing strategy and they are a good way to convert any visitor into a lead and a future customer. They are also very useful to send traffic to key places on the blog and also to facilitate the sale of your products or services.
What is not a Lead Magnet?
Many people may confuse this type of content with blog subscriptions for example, but it is not the same, since they DO NOT OFFER A specific FREE CONTENT.
How a Lead Magnet works
These contents are usually put on the web pages of companies or on their corporate blogs, places open to any user. They are not easy content to create, you have to be very clear about who the buyer person is so that the content is interesting and valuable, and above all, so that this content leads the company to achieve its goal: to get data from new visitors.
Types of Lead Magnet
The large amount of digital content that can be created makes it possible for there to be many types of Lead Magnets. This is due to the very definition of the concept: free content offered in exchange for user data. Therefore, any content that serves to obtain information from a user is suitable to implement the Lead Magnet strategy.
Currently, some of the most common types are:
Product or service demo.
Exclusive discounts or offers.
Which one should I select to fulfill my purpose? It is difficult to answer this question. It will depend on your resources, your objectives, the sector of your business and the theme of the content you want to promote. For example, depending on the digital marketing strategy that you are carrying out, in some cases it will be more advisable to show some content in video than in text, in others more infographics than in video, and so on.
Ideas to create a Lead Magnet
Here are some ideas to create a good Lead Magnet:
Find out what your audience wants: to discover what your audience wants you just have to carry out a good analysis of your buyer persona. This step is not an easy task, but if you do it correctly you have a lot of ground gained. Failure to do so can lead you to create content that is not of interest to your audience and to obtain data from people who are not really susceptible to buying your product or service.
Create good content: once you have analyzed your buyer persona, you should create valuable content for him, irresistible content that makes users who enter your website want to leave their personal data.
Create a good form: not only the content is important. Take the time to create a good form, with a good design, that is striking … if users do not see it, they will not be able to leave their data!
What are the benefits of a Lead Magnet?
The benefits of a Lead Magnet are numerous. In this section we make a compilation of those that we consider most remarkable:
It favors the acquisition of customers: the Lead Magnet favors the acquisition of customers, as long as the content you offer is related to the products or services of your company.
Low economic cost: compared to other strategies it is cheap and also easy to implement.
Build trust: By providing content of value to users, the company can earn their trust, and free content can also drive customers to purchase paid content.
Position: content can position and make it easier for users to find you on the internet.
Examples of its use
We are already reaching the end of the post. And so that you can better understand the Lead Magnet strategy we give you 4 examples, examples that you can implement to see how they work in your business:
Downloadable content in a post: Offering downloadable content in an article is another option. You can for example make a post with the basic information and a guide with more complete downloadable information. Ask users to leave you the data so that they can download said content and… that’s it!
Content in PopUps: the content in PopUps is those that appear suddenly in a web browser or on the computer screen. They are a bit invasive, however they work very well.
Free Course: courses are another example of Lead Magnet. You can offer courses related to the theme of your company, its products or your services and, even if you offer it for free, you can do it in exchange for subscriptions, data, etc., in this way you can expand your database.
Widget on your blog: it is a very powerful way of attracting customers. It consists of a small application that facilitates access to specific content in exchange, for example, for personal data.