Google My Business
Interact with customers on Google for free
- With a Google My Business account, you get more than a listing for your business. The Business Profile allows you to easily connect with customers on Google and Maps search for free.
- You can post photos and offers on your profile to show what makes your business unique and give customers reasons to always choose you.
- Your customers are ready to connect with calls, opinions, or messages. Now, with more ways to transact, you can do more business.
What is Google my business?
Google my business is a Google platform where entrepreneurs can advertise their business for free in organic search results on Google Maps and Google+.
This service emerged in 2014 to unify the existing functionalities in Google Places and in Google + company pages.
But what are those features about? Among the main ones, we can highlight:
- Insert and present your location on Google Maps (including a virtual tour of your business and the outline of routes to reach the establishment);
- Add contact information such as address, e-mail, website and telephone number (in addition, if a user is looking for a cell phone, he can make the call using the same search engine, in case the company inserts his telephone number in the platform, of course, this;
- Display the hours of operation of the store and the hours of greatest movement;
- Post the customer’s notes and comments;
- Show internal company photos;
- Share profiles on other social networks.
- Realize that this is extremely useful information for people who are looking exactly for your business or for a company like yours.
By the way, it is in those searches that the results of Google my business come into play. However, it should be noted that this can happen in 3 different ways:
1. When looking for a type of establishment without listing the place
In this type of search, Google takes your current location into account to deliver results for companies that are geographically close to you.
In searches made on a Smartphone, the results are usually even more precise, since Google can use the location contained in the device’s GPS.
2. When you specify the location of these types of establishments
Imagine a customer who is at home and decided to go to another neighborhood or city to eat a pizza. It will search for “pizzeria + name of the neighborhood / city” and Google will display the results according to the place specified in that search.
Note that, in these two types of search, the results appear then just below the search field and before the organic links.
3. When you detail the name of the company
A person can also search for the name of the establishment directly in the Google search field. In this example, we use one of the options that appears in the screenshot above.
In case the company is registered in Google my business, the result will be displayed on the right side of the screen and with more complete information.
What are the benefits of this platform?
So far we have seen that Google my business can improve (and a lot) the disclosure of local companies in an organic way.
However, we cannot continue without highlighting more, some of the advantages of this service. See below:
To be found by customers when they need them most
While this phrase may represent the purpose of Google my business, it is also one of its main benefits.
It is about the opportunity to get closer to customers when they are in an advanced phase of their shopping journey.
For example, whoever searches for “gyms in the center of Belo Horizonte” has, at least, the intention of enrolling in a gym located in the center of Belo Horizonte, right?
Therefore, if you were the owner of a gym in the center of the mining capital and registered on the platform, you would have great opportunities to appear in front of those potential clients, receive a contact, a visit and, who knows, close a business.
Increase the reach of a company
Just making your business appear on the first page of Google and on Google Maps expands your digital presence.
Even so, you can attract more consumers both locally and in other regions and states.
Think, for example, of potential customers who live in your city, who need products or services that you offer, but who do not know your company. With Google my business, that distance is shortened.
There are also clients who come from other cities and are in your municipality or neighborhood making a leisure or business visit.
Imagine that you have a Japanese food restaurant and some of those tourists are looking for exactly that. So if they search Google, they will be able to come up with your business.
Generate more interactions with the public
As one of the functionalities of this platform is to allow customer comments about your company, it is natural that there is an approach also from the social side.
The public can participate with evaluation notes for your business (product, service, service, etc.) and with ideas, opinions, criticisms and doubts.
For your part, it is also important to participate by responding to comments, posting news on your page on Google+ and inserting photos of your business to attract greater engagement and interest in your offers.
Allow people to get to know your company better
Due to a large amount of useful information displayed, people can know your business as well as if they were personally in it.
In addition to the basic information such as an address, location on the map, and telephone, the public can take a real virtual tour of your establishment.
In addition, there are many companies that hire photographers to make 360-degree records of the house to show interested people.
This level of detail certainly helps the public to be more sure, before choosing to contact or meet your company personally.
How to register a company in Google my business?
If you are interested in the advantages of this platform, you may be curious to know how to register your company in Google my business.
So, to make your life a little easier, we prepare a brief step-by-step with the 5 stages of registration in this service. Join us:
1. Enter the platform page and login
Well, the first things to be done are to go to the Google my business site and click on “Get started now.”
Right after, you must log into the platform, which is the same as the one you use to enter Gmail. By the way, if you are already registered with Google, you will be directed to the next stage.
2. Fill in the information in the “Add your business” tab
Your next stop on the map is to locate the address of your business, as well as fill out other important information in that form on the left.
There, you will put the name of the company, the telephone number, the site, and the market category (building materials store, sporting goods store, beauty salon, etc.).
In the event that you do not serve customers in a specific location, but do serve in different areas (such as various service providers), you must mark a “Yes” in the space for “I deliver products and provide services to my customers at the location. from them”.
Finally, click on “Continue”.
3. Confirm your authorization to manage the company
To manage this business on Google, please confirm this information.
I am authorized to manage this company and agree to the terms of service.
Your business address and contact information appear where it is covered with the blue boxes.
You must verify if it is correct and there, fill in the authorization box to manage your company.
By confirming this information, you will be directed to another page where Google proposes to send a postal verification code for the address you provided.
4. Confirm the location of your business
After this stage, you will be redirected to your control panel. However, to start editing your information and make it well displayed in searches and on maps, you will need to confirm the code sent by Google.
On your dashboard, a red banner will appear at the top of the screen with the “Confirm now” button. Click on it and follow the steps outlined in the letter that Google will send you.
That code arrives via mail and takes, on average, 7 to 15 business days to reach your address.
That letter has a code that must be inserted into Google my business.
5. Add more information on your newly created page
Ready! After confirming your location, you will have all the freedom to add the complementary information of your registry.
Do not forget to include photos of your establishment, hours of operation, a brief description of the company, among other information and relevant content.
How to take advantage of the best of the platform?
Known benefits, registration done, what now? What is the next step?
As with other marketing strategies, the use of Google my business can be optimized with a series of good practices.
After all, as good as it may seem, don’t think that new customers will start arriving just because you happened to showcase your business on the first page or on Google maps.
You need to go a little further and, therefore, we indicate the following actions to generate more results with Google my business.
Keep your information up to date
Put yourself in a customer’s shoes and imagine how horrible it would be if they Google an auto repair shop, and when they decide to call the first option that appears, they get a post office answer. Frustrating, right?
The problem in the car would continue and the potential customer would leave with a bad impression of the workshop, without even using the service.
Faults of this style are not difficult to find. Many times, the entrepreneur may forget to update the address, hours of operation, photos of the premises, etc.
In the end, this information will not always be the same; companies can change location, decoration, and contact.
In addition, in case you open a new branch of your business, you can insert and confirm the new address so that it also appears in search results and on maps.
Monitor revenue and interaction statistics
In your control panel, in addition to inserting and editing content and information, you can track the results of your profile on Google my business.
Data such as:
- Average rating given by customers;
- Number of comments (including those that are unanswered);
- Views, clicks and followers;
- Calls made and routes drawn by the public.
- That will bring you more control to manage your profile and adapt your business to the demands of your people.
Always try to get good evaluations from customers
One of the points that most influence consumer purchasing decisions is the opinion of other customers. Typically, these evaluations generate more influence than any type of institutional or promotional advertising.
Therefore, it is essential to work to conquer positive evaluations. This will be possible with impeccable service in the company and on social networks, highly rated offers, competitive prices, attention to feedback, data in comments, etc.
Ultimately, strive to provide an enjoyable and motivating experience for your customers. In the end, it is not enough just that they approve your company, but it is enough that they like it to the point of expressing their satisfaction in front of the public.